The Most Thoughtful Societies Index 2021

Study evaluates a variety of factors to rank the level of respect and compassion that people in countries around the world have for one another and their peers.

At MyPostcard, we thrive on the fact that people are thoughtful by nature and express their thoughtfulness in many different forms. Given this, we thought it would be interesting to benchmark countries on measurable factors that demonstrate their level of thoughtfulness and compile an index of the Most Thoughtful Societies.

The study ranked every country in the world against a range of factors that determine their thoughtfulness before narrowing the results down to the top 100 countries with comparable data. The index displays the 50 top ranking most thoughtful societies.

The first indicator we analysed was the level of philanthropy in a country. For this, we determined how much people donate to charities in their country as well as internationally, the prominence and amount of social security benefits available to people, how much is spent on public services, how compassionate people consider themselves to be and the rate of volunteering.

Then, we assessed each country based on how equal their societies are. To do this, we focused on public access to and quality of healthcare and education, the levels of gender and minority equality and how socially mobile people can be.

Finally, we established what support for families is like in each location by looking at the amount of people who look after elderly family members, how much state money goes on elderly care as well as child support.

Instructions for journalists

The index reveals the most thoughtful societies in the world ranked by score*. The table below contains the results, where a higher score indicates a more thoughtful country. You can filter each factor from highest to lowest and vice versa by clicking on the icon above each column. For a full explanation of how each factor was calculated and all sources used, please see the methodology at the bottom of the page.

Philanthropy

  • Charity

  • International Donations

  • Social Security Benefits

  • Public Services Funding

  • Compassion

  • Volunteering

Equality

  • Healthcare

  • Education

  • Gender Equality

  • Minority Equality

  • Social Mobility

Family

  • Elderly Support from Family

  • Elderly Care from State

  • Child Support

International Results

#
Country
Charity
Total
1
Netherlands
96.00
100.00
2
Canada
90.41
99.20
3
Finland
73.66
96.94
4
Australia
96.58
96.25
5
New Zealand
93.82
95.67
6
Sweden
85.58
94.65
7
Germany
84.14
93.82
8
Iceland
81.20
93.78
9
Ireland
92.22
93.13
10
USA
88.99
93.00
11
Switzerland
86.72
92.16
12
Norway
81.69
90.86
13
Denmark
86.67
90.04
14
Austria
82.30
88.81
15
UK
96.37
88.17
16
Belgium
76.52
87.13
17
Singapore
84.60
87.11
18
Spain
70.28
83.36
19
France
65.61
82.67
20
Luxembourg
82.36
82.19
21
Israel
82.35
80.91
22
Czechia
59.77
80.84
23
Estonia
61.19
80.04
24
Italy
72.66
76.72
25
UAE
86.34
76.23
26
Portugal
58.34
76.12
27
Mongolia
74.19
75.73
28
Poland
62.56
74.09
29
Malaysia
79.75
74.07
30
Thailand
90.80
73.70
31
Croatia
62.61
73.63
32
Japan
60.42
73.31
33
Slovakia
65.03
73.30
34
Costa Rica
66.49
72.86
35
South Korea
71.78
72.04
36
Saudi Arabia
66.51
69.57
37
Chile
71.50
66.04
38
Hungary
58.71
66.49
39
Kenya
76.11
65.62
40
Philippines
57.86
65.31
41
Bulgaria
57.71
64.90
42
Colombia
59.40
63.62
43
Indonesia
100.00
62.16
44
Greece
50.00
61.39
45
Panama
64.55
59.30
46
South Africa
57.41
59.08
47
Mexico
55.75
58.76
48
Turkey
56.96
58.64
49
Nigeria
68.46
58.33
50
Uganda
58.91
50.00

Methodology

The Most Thoughtful Societies Index uses data to rank the level of respect and compassion that people in countries around the world have for their fellow inhabitants and peers. The study collected data from every country in the world before narrowing down to reveal the 50 top scoring nations.

A wide variety of factors that fit into three broader categories were assessed: the level of philanthropy, how equally people are treated and the family support offered in each location.

Factors & Scoring

Each factor consists of one or more indicators which were scored and averaged. The equation for scoring is as follows:
\[\small{Score = {x - mean(X) \over Standard\ deviation(X)}}\] in short \[{x - \mu} \over \sigma\]

For columns where a lower value is better, the score is inverted so that a high score is always better:
\[\small{Score_{inverted} = - {x - mean(X) \over Standard\ deviation(X)}}\] in short \[-{{x - \mu} \over \sigma}\]

Data is normalised on a [50-100] scale, with 100 being the best score. Therefore, the higher the score, the better the country ranks for that factor in comparison to the other countries in the index. The formula used is min-max normalisation:
\[\small{score = (100-50)*{x - min(X) \over max(X)- min(X)}+50}\]

The final score was determined by calculating the sum of the weighted average score of all indicators. Below you can find a detailed description of each factor within the study and the sources used.

*Future iterations of this study will display the results of more countries and cover more factors, such as attitudes towards immigrants and refugees. However, inconclusive or outdated data prevented any wider results from being included.

Exclusive Offers, Special Discounts & More